Copywriters
Job Description:
Copywriters
work in the Creative Department, which is responsible for conceptualising and
designing advertisements. The department works on a brief given by the Account
Executive that describes the requirement, target audience, media channels and
space/time allocation. The Copywriter evolves a theme for the campaign and
provides the text for advertisements. This may include slogans, jingles,
scripts and promotional literature as also scripts for television and film
commercials.
Educational Qualification:
Graduates
with flair for writing and preferably with command over more than one language
can find openings in this department.
Opening:
Career
opportunities of a copywriter exist in advertising agencies; advertising
departments of a private or a public sector company; advertising section of
newspapers, journals and magazines; commercial section of radio or television
and market research organisations.
Remuneration:
Starting salary is Rs. 6,500 per month
(excluding other allowances)