| Advertising and Communication  Contemporary Advertising by Arens Bovee
Price: Rs.395, US $Price not available Description: 1997-1998 Publication Advertising and Communication The Advertising Budget by S. Broadbent Price: Rs.195, US $Price not available Description: Description not available Advertising and Communication Hindi in Advertising by Suresh Kumar Price: Rs.60, US $6 Description: A Study in Sociostylistics. 1978. The book presents the stylistic analysis of press advertisements in Hindi, highlighting their linguistic and social content. Advertising and Communication Essentials of Business Communication by Rajendra Pal and J.S. Korlahalli Price: Rs.85, US $Price not available Description: 2nd Edition 2000, Pages-439. Explains the principles of Business Communication, particularly Business Correspondence in very simple, easy-to-understand terms, then illustrates the principles with a large number of examples; a reliable and perfect guide in the most important business activity of modern times-Communication. Special hints for drafting letters, reports, minutes of meetings, etc. so that you can easily comprehend the essentials. Advertising and Communication Essentials of Business Communication by Rajendra Pal and J.S. Korlahalli Price: Rs.125, US $Price not available Description: 8th Edition 2001, Pages-776. The Ability to communicate is the most vital factor to ensure success in life, and here is a book that teaches how to communicate. A comprehensive book on Business Communication that offers an indepth study of the subject. It will be useful for Institute of Company Secretaries and B.Com. Students of Indian Universities. Exhaustive coverage of Functions and Principles of Communication, Commercial Correspondence, Report Writing, Agenda and Minutes of Meetings, Copy Writing for Advertisements, Precis Writing, Oral and Visual Forms of Communication, Essay Writing. Corporate Planning Corporate Planning and Policy by Dr. C.B. Gupta Price: Rs.75, US $Price not available Description: 7th Revised Edition 2000, Pages-459 Corporate Planning Corporate Planning and Policy by Dr. C.B. Gupta Price: Rs.75, US $Price not available Description: 7th Revised Edition 2000, Pages-459 Corporate Planning Corporate Accounting by Maheshwari & Duraipandian Price: Rs.175, US $Price not available Description: Including Madras University Questions Financial Management Financial Accounting by Eskew Jensen Price: Rs.150, US $Price not available Description: 3rd Edition, 1997-1998 Publication Financial Management Finance Management Handbook by Vale A. Philip Price: Rs.495, US $Price not available Description: Description not available Financial Management Financial Management by Dr. S.N. Maheshwari Price: Rs.275, US $Price not available Description: ICWA Final 6th Revised Edition 2001, Pages-1538. Incorporates questions set at the most recent university and professional examination. Financial Management Financial Management by Dr. S.N. Maheshwari Price: Rs.275, US $Price not available Description: 6th Revised Edition 2001, Pages-1538. Incorporates questions set at the most recent university and professional examination. Financial Management International Financial Management 2001 by Dr. R.L. Varshney and Dr. S. Bhashyam Price: Rs.115, US $Price not available Description: Pages-432 Financial Management Indian Financial System by HR Machiraju Price: Rs.150, US $Price not available Description: Description not available Financial Management Financial Accounting by SN Maheshwari Price: Rs.225, US $Price not available Description: 3rd Edition Financial Management Essentials of Financial Management by IM Pandey Price: Rs.195, US $Price not available Description: Description not available Financial Management Financial Management Practices in Selective Corporate Enterprises by P. K. Jain and Surendra S. Yadav Price: Rs.1440, US $30 Description: Pages-264, (Hard Bound), Year-2000, ISBN-81-7075-060-1 Financial Management Comparative Financial Management: Practives of India and South-East Asia by P. K. Jain and Manoj Kumar Price: Rs.375, US $25 Description: Pages-170, (Hard Bound), Year-1997, ISBN-81-7075-046-6, The book is an outcome of a research study. The study has examined financial management practices of the Indian private corporate sector enterprises and compares these with their counterparts in Japan, Malaysia and Singapore. The analysis covers virtually all the major financial decisions, namely, capital budgeting, capital structure, dividend policy and working capital. The study perhaps is the first attempt to present a comparative picture of Indian practices in the
pre-Liberalisation period (1986-1990) vis-a-vis post-liberalisation period (1991-95). . . In respect of financial decisions pertaining to new investments, a novel findings of this study is a “bottom up” approach in initiation and origination of such proposals. Survey results indicate that long term strategic planning is not given due weightage by Indian private corporate sector, the planning perspective being next three to five years for virtually half of the companies. These are few of the various conclusions which come out from the study of this book. Shalini Singh in Finance India. The book under review is a research work conducted by the authors. The book has been divided into four parts. Part one covers the background of the study, second relates to long-term decisions followed by short-term decision and part four is the conclusion of the study. Select bibliography has been given after the four parts followed by the Annexure and Questionnaire prepared by the authors used in the study. . .Survey also indicated that long-term strategic planning is not given due weightage by Indian private corporate sector, the planning perspective being next three to five years for virtually half of the companies. There is also a growing popularity of discounted cash flow
(DCF) techniques like, NPV, IRR, and payback period. It was also found that at least two fifth of the Indians and SEA firms consider that diversification of corporate investments is a method of risk reduction. The finding suggests that core competence alone is not considered enough for survival and growth by the largest corporations of these countries. A significant finding of the study is change in the composition of total debt. The share of long term debt to short term debt has gone up from more than half in
pre-liberalisation period to more than three-quarters in the post-liberalisation period. . . The study conducted by the authors is very exclusive. Authors have given the facts and relevant datas of their study. The book will be proved very helpful to the working executives, researchers and the students of professional courses.
Pushpender Singh Raghav in Finance Indi General Management Production Management by K.K. Ahuja Price: Rs.150, US $Price not available Description: 1997-1998 Publication General Management Material Management by K.K. Ahuja Price: Rs.85, US $Price not available Description: Description not available General Management Industrial Management by K.K. Ahuja Price: Rs.95, US $Price not available Description: Description not available General Management International Resources Management by S. Anderson Price: Rs.495, US $Price not available Description: Description not available General Management Management and Organisation by K.K. Ahuja Price: Rs.115, US $Price not available Description: 1999-2001 Publication General Management Objective Questions Bank in Management by Bhasin Price: Rs.65, US $Price not available Description: Description not available General Management Principles & Practice of Modern Management by Dawson Price: Rs.295, US $Price not available Description: 1999-2001 Publication General Management Sun Tzu on Management : The Art of War in Contemporary Business Strategy by Foo Check Teck Price: Rs.195, US $Price not available Description: 1997-1998 Publication General Management Sales Management Handbook by Forsyth Price: Rs.495, US $Price not available Description: Description not available General Management Personnel Management Handbook by Harper Price: Rs.495, US $Price not available Description: Description not available General Management Tension Management : Techniques App Strategies by Kalra and Kalra Price: Rs.195, US $Price not available Description: 1997-1998 Publication General Management Basic Concepts Personal Management by G.B. Mahapatra Price: Rs.40, US $Price not available Description: Description not available General Management Management Total Quality Global Environment by Stahl Price: Rs.395, US $Price not available Description: 1999-2001 Publication General Management Problems and Solutions in Cost Accounting by Dr. S.N. Maheshwari Price: Rs.175, US $Price not available Description: 15th Revised Edition and Updated 2000, Pages-816, Contains a sufficiently large number of solved problems on each topic to enable students to have enough practice to develop a sense of confidence. Problems have been graded according to the intricacies involved. General Management Advanced Cost and Management Accounting by V.K. Saxena and C.D. Vashist Price: Rs.255, US $Price not available Description: 15th Edition 2001, Pages-1096. Special treatment has been given to various chapters like decision making problems relating to CVP analysis under situation of uncertainty, learning curve, probability applications, inflation accounting, Capital budgeting, pricing and other mathematical applications to managerial problems, Relevant Cost Aanalysis, Opportunity cost, Differential Cost, Cost Indifference point, etc. relating to decision making. General Management Management Accounting and Financial Control by Dr. S.N. Maheshwari Price: Rs.280, US $Price not available Description: 12th Revised Edition 2001, Pages-1101 General Management Management Accounting Text by Dr. N.L. Hingorani Price: Rs.165, US $Price not available Description: 5th Revised Edition 2000, Pages-884 General Management Problems and Solutions in Management Accounting and Financial Management by Dr. S.N. Maheshwari Price: Rs.200, US $Price not available Description: 4th Revised Edition 2001, Pages-1180 General Management Principles and Practice of Management by Dr. L.M. Prasad Price: Rs.150, US $Price not available Description: 5th Edition 2001, Pages-746 General Management Organisational Behaviour by Dr. L.M. Prasad Price: Rs.145, US $Price not available Description: 3rd Edition 2001, Pages-688 General Management Cost Accounting by S.P. Iyenger Price: Rs.200, US $Price not available Description: 9th Edition 2001, Pages-1084. Illustration, theoretical questions and exercises are from the latest question papers of Universities in India and Professional Bodies in India and abroad. General Management Managerial Economics by Dr. P.L. Mehta Price: Rs.200, US $Price not available Description: 6th Revised Edition 2001, Pages-786 General Management Economics Environment of Business by Dr. M. Adhikary Price: Rs.150, US $Price not available Description: 8th Edition 2000, Pages-733 General Management Total Quality Management Deluxe by Dr. D.D. Sharma Price: Rs.250, US $Price not available Description: Edition 2000, Pages-844 General Management Managerial Economics by Dr. R.L. Varshney and Dr. K.L. Maheshwari Price: Rs.145, US $Price not available Description: 16th Revised Edition 2001, Pages-800 General Management Advanced Cost and Management Accounting Problems and Solutions by V.K. Saxena and C.D. Vashist Price: Rs.255, US $Price not available Description: 15th Revised Edition 2001, Pages-1218. It Contains 996 latest well-graded problems selected from professional examinations up to date. All the problems have been properly sectionalised and suitably grouped. General Management Problems in Quantitative Techniques by Dr P.K. Gupta and Dr Man Mohan Price: Rs.100, US $Price not available Description: 2nd Edition 2000, Pages-832, Completely non-mathematical approach. A highly simplified version of the Simplex Method is presented. General Management Problems and Solutions in Cost Accounting by Dr. S.N. Maheshwari Price: Rs.175, US $Price not available Description: 15th Revised Edition 2000, Pages-799 Contains a sufficiently large number of solved problems on each topic to enable students to have enough practice and develop a sense of confidence. General Management Implementing Six Sigma by Breyfogle III Price: Rs.4320, US $90 Description: Smarter Solutions Using Statistical Method, 1999 General Management Managing Six Sigma by Breyfogle Price: Rs.2400, US $50 Description: Practical Guide to Understanding, Assessing & Implementing the Strategy That Yields Bottomlime Success, 2001 General Management The Six Sigma Evolution by Eckes George Price: Rs.1440, US $30 Description: How General Electric and Others Turned into Profits, 2001 General Management Special Blend by L Lithgow Price: Rs.1200, US $25 Description: Fusion Management From Asia and the West, 2000 General Management The Fast Forward MBA in Business Communication by L Vicker Price: Rs.816, US $17 Description: Quick Tips Speedy Solutions Cutting Edge Ideas, 1999 General Management The Fast Forward MBA in Business Math by P Garrity Price: Rs.816, US $17 Description: Quick Tips Speedy Solutions Cutting Edge Ideas, 1999 General Management The Fast Forward MBA in Business Planning For Growth by P Walcoff Price: Rs.816, US $17 Description: Quick Tips Speedy Solutions Cutting Edge Ideas, 1999 General Management The Fast Forward MBA in Finance by JA Tracy Price: Rs.720, US $15 Description: Quick Tips Speedy Solutions Cutting Edge Ideas, 1996 General Management The Fast Forward MBA in Project Management by E Verzuh Price: Rs.816, US $17 Description: Quick Tips Speedy Solutions Cutting Edge Ideas, 1999 | 
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